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Data, research and advisory to lead through the AI revolution.
We expect GenAI spending per IT budget to more than triple, from an average of 2% in 2023 to around 6.5% in 2025. Spend on GenAI is averaged at 4.3% of the IT budget in 2024.
*Numbers are averages of apps per org
We see enterprises rapidly enabling AI by targeting app portfolios – and expect 20 to 25% of apps to be AI-enabled by the end of 2025.
In a recent study, enterprise decision makers shared their motivations for investing in generative AI centered first on efficiency, then business growth, followed by cost savings. We are seeing that the use cases getting the most funding today are aimed at efficiency and profitability, not new revenue generation.
Make AI real with ISG.
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